Snowy Elk Coffee Co. [Success Story]

Creating a Powerful Brand

Snowy Elk Coffee Co. is a specialty coffee roastery in Cheyenne, Wyoming. Their branded organic, high-altitude roasts are inspired by Wyoming adventure and the outdoors. Owners Scott and Julie Gondzar believe that when you brew Snowy Elk Coffee, you are sharing a collective passion for the rugged outdoors, a curiosity for new adventures, and an appreciation of nature.

Getting Started

The Gondzars took the entrepreneurial leap in 2018, looking to brand several roasts that exhibit distinct flavor profiles. Scott used his microbiology knowledge and experience as a craft brewer to seize the opportunity to master the art and science of specialty coffee roasting. To move from the farmer’s market to a brick-and-mortar storefront, the two met with Wyoming SBDC Network Regional Director John Privette.

SBDC Support

The Wyoming SBDC provided comprehensive support in:

• Business Plan Development
• Financial Assessment
• Cash Flow Projections
• Obtaining Financing
• COVID-19 Assistance
• E-commerce Strategy
• Real Estate Guidance
• Business Taxes
• International Trade Support
• 2nd Stage Business Strategies

Major Achievements

• Expanded into new roastery in 2020
• Increased online sales during pandemic
• Increased monthly coffee production
• Exploring international export opportunities

Brand Philosophy

Snowy Elk Coffee Co. combines Scott’s scientific expertise with a passion for the outdoors, creating specialty roasts that reflect Wyoming’s adventurous spirit. Each blend tells a story of exploration and appreciation for nature.

Future Vision

The Gondzars continue to explore growth opportunities including international exports, demonstrating their commitment to sharing Wyoming’s coffee culture with the world.