Ability Physical Therapy [Success Story]

Getting Started

When Lori Swanton of Cody decided to launch her own physical therapy business, she knew a lot about physical therapy, but not much about business.

So, she turned to Bruce Morse, regional director for the Wyoming Small Business Development Center Network in the Bighorn Basin, to obtain practical start-up advice.

‘It really helped me set up things appropriately, to find the right processes.‘

About Ability Physical Therapy

Ability Physical Therapy networks with various health care practitioners to provide holistic, integrated health-care support. Lori holds a doctorate of physical therapy and is a fellow of the American Academy of Orthopedic Manual Physical Therapy.

‘My goal is to be a partner and part of a person’s health care team.’

The practice is cash-based, targeting individuals who take an active role in their healthcare.

SBDC Support

The Wyoming SBDC provided valuable guidance in:

• Business planning
• Logo design
• Social media marketing strategies
• Start-up advice

Community Collaboration

Lori partners with local practitioners like Meghan Gaspers of Firefly Yoga and Wellness, conducting workshops and helping patients through integrated care approaches.

Proven Results

Client Christian Baumeister praised Lori’s expertise:

‘She’s been awesome in helping me prevent and fix a lot of issues I’ve had.‘

Growth and Success

• Opened in December 2018
• Exceeded cash flow expectations
• Established collaborative healthcare network

Since opening, Ability Physical Therapy has met and exceeded cash flow expectations, demonstrating the value of combining clinical expertise with sound business practices.