Market Research Services
Free, confidential market research services for Wyoming entrepreneurs. Get Wyoming-specific data and insights to help your business succeed.
Our Research Services
Comprehensive market research services providing Wyoming-specific data and insights tailored to your business needs.
Competitor Analysis
Understand your competitive landscape with detailed analysis of direct and indirect competitors in your market. We identify key players, their market positioning, and opportunities for differentiation.
- Identify direct and indirect competitors
- Analyze competitor strengths and weaknesses
- Market share and positioning insights
- Pricing strategies and customer segments
Industry Trends
Stay ahead of the curve with comprehensive industry trend analysis. We provide insights into market growth, emerging technologies, regulatory changes, and shifting consumer preferences in your sector.
- Industry growth rates and forecasts
- Emerging technologies and innovations
- Regulatory and compliance changes
- Market opportunities and threats
Target Audience Profiles
Define and understand your ideal customers with detailed demographic and psychographic profiles. We help you identify who your customers are, what they need, and how to reach them effectively.
- Demographic characteristics and behaviors
- Psychographic insights and preferences
- Market size and growth potential
- Customer pain points and motivations
Financial Ratios
Benchmark your business performance with industry-specific financial ratios and metrics. Compare your financials against industry standards to identify areas of strength and opportunities for improvement.
- Industry financial benchmarks
- Profitability and efficiency ratios
- Liquidity and solvency metrics
- Performance comparison analysis
Social Media Marketing
Develop an effective social media strategy with research into platform trends, audience behavior, and content performance. We analyze what works in your industry and where your audience engages most.
- Platform-specific best practices
- Audience engagement patterns
- Content strategy recommendations
- Competitor social media analysis
Website Analysis & SEO
Optimize your online presence with comprehensive website and SEO analysis. We evaluate your site performance, search rankings, and provide actionable recommendations to improve visibility and conversions.
- Website traffic and user behavior
- Search engine rankings and keywords
- Technical SEO recommendations
- Competitor website strategies
Our Research Process
Follow these five simple steps to get the market insights you need.
Get connected with a local advisor, discuss your business needs, and determine research scope.
Our market researchers compile your custom report. Typically takes 1-3 weeks.
Researchers may ask clarifying questions to ensure your report is relevant and actionable.
Get your detailed report delivered via email with key findings highlighted and interpretation guidance.
Review recommendations with your advisor and discuss implementation strategies.
"The market research provided by the Wyoming SBDC helped us identify untapped opportunities and make data-driven decisions that led to a 34% increase in sales."
– Wyoming SBDC Client
Meet Our Market Research Team
Expert researchers dedicated to providing Wyoming businesses with actionable market insights
Kayley leads the Market Research Center, bringing expertise in public relations, digital marketing, and consumer economics. She provides comprehensive market intelligence to help Wyoming businesses make data-driven decisions.
Missy brings over a decade of experience in business and marketing to her role. Her expertise in startup development, branding strategy, and graphic design makes her a valuable resource for Wyoming entrepreneurs.
Success Stories
See how Wyoming entrepreneurs have used market research to grow their businesses.
Power Theory Inc.
Power Theory Inc., a venture launched on the final day of 2023, was established with a mission to make sustainability visible, measurable, and actionable. Armed with a blend of engineering prowess, business acumen, and psychological insight, the team developed the PowerTwin platform a digital twin that transforms complex facilities into intuitive, data-driven ecosystems.
Outlaw MMA and Fitness
Billy Walters opened a combat sports gym to provide a constructive environment for youth, offering various martial arts training and growing from 5 to 80 clients in a short time.
Whole Soul Consulting
A charitable corporation providing guidance for individuals who have experienced religious trauma, founded by an ordained minister with 15 years of ministry experience.
Take the First Step
Ready to get started with market research? Connect with your local advisor today.
Beyond Market Research
We offer comprehensive business support services to help you succeed at every stage.