Primetime

Primetime: A Community Outdoor Gear Hub

In Gillette, Wyoming, James and Ashley Greer have built more than just a retail store; they’ve cultivated a community hub for outdoor enthusiasts. Primetime, established in 2000, has grown from a paintball and skateboard shop into a thriving destination for snowboards, bicycles, and everything in between.

Passion-Driven Business

James and Ashley’s connection to their products is the cornerstone of their success. ‘We use the gear we sell, and we love the lifestyle, friendships, and memories through these sports,’ James explains. ‘We don’t just sell it, we do it.‘

Strategic Growth and Challenges

The Greers faced significant challenges in staying ahead of retail trends. Their solution was maintaining market awareness and adaptability. A major milestone came in 2021 with the merger of The Bike Shop, expanding their outdoor gear offerings.

SBDC Support

The Wyoming Small Business Development Center (SBDC) played a crucial role in their business expansion. ‘Without SBDC’s guidance and resources for market research and other statistics, we would not have been able to complete our business loan requirements,’ Ashley stated.

Key support included:

• Business Planning
• Market Research
• Business Loan Preparation
• Strategic Business Expansion

Future Plans

The Greers are developing plans for online store expansion to reach a broader customer base beyond Gillette.

Advice for Entrepreneurs

The Greers emphasize the importance of seeking help and maintaining balance between business demands and personal life.