Impact & Results
Services Used
Opening Outlaw MMA & Fitness
Billy Walters, a combat sports athlete with 38 years of experience, opened Outlaw MMA & Fitness in Casper, Wyoming in July 2024. His mission was to create ‘a great outlet for young people and adults alike.‘
Services Offered
- Fitness Boxing
- Muay Thai
- Brazilian Jiujitsu
- Luta Livre
- MMA
- Taekwondo
- Kung Fu
Business Development
Walters worked with the Wyoming Small Business Development Center (SBDC) to refine his business plan and secure funding.
“The process was fun, and I learned a lot. I already have referred others to use this program. The SBDC personnel were great at answering questions and were very patient while I worked to understand everything.”
Growth and Impact
The gym experienced remarkable growth:
- Started with 5 clients
- Grew to 80 clients within months
- Secured private investor funding
- Developed athletes competing for international titles
Community Impact
The gym has already produced notable success, including 17-year-old Louie Wilkinson qualifying for a world championship in Brazil.
“The support of the community around us – that’s led to the success of our gym family.”
Billy believes the secret ingredient to Outlaw MMA and Fitness’ appeal is simple: “I think just being genuine and caring about our clients. This is a place to become more confident in yourself. A place to relieve stress. A place to improve your health mentally and physically. Showing compassion to our clients and not just being here for money.” This philosophy, combined with Billy’s pillars of focus on honest and compassion has resonated with the Casper community.
Future Goals
Looking ahead, Billy has ambitious plans. “Within 5 years we plan on having the best combat sports gym in the state. Securing local and international titles,” he projects. “We are already making plans to start our own fight promotion and hope that will excel us to the next level locally.”
For aspiring entrepreneurs, Billy offers advice rooted in his own journey: “Be patient – don’t try to do everything at once. Take your time at the beginning so you know where you’re going and how to get there. Be smart with your opening costs. Remember, people like to see the improvements as you grow because they grow with you. So don’t be afraid to start small.”
